Folks that Rock! – Nixi Lauroo

Today I’m excited to introduce you to one of my favorite shops for littles, Nixi Lauroo! I think it’s wonderful that there are so many people pursuing their passion by starting their own business, and I want to help them along their journey. So let’s jump in!

In 2015, Kate Seavey founded Nixi Lauroo, a handmade baby & children’s line that offers exceptional products, thoughtfully designed to blend fashion with function and inspire imagination. Before founding Nixi Lauroo, Kate was busy gaining experience in the fashion industry. She was working management level positions in both fitting/tailoring and apparel sales in the lingerie industry as an assistant product developer. She also was the designer of her own women’s ready to wear label.

What inspired you to create Nixi Lauroo? Tell us a little bit about your journey and how you’ve come to arrive here. 

Nixi Lauroo was actually supposed to be the revival & rebranding of my women’s clothing line, believe it or not! I had taken a rather lengthy hiatus from designing after moving back from California to New England, and was ready to plunge back into entrepreneurship when I found out that I was pregnant! I was very sick and exhausted through most of my pregnancy, and chose to put my dream on hold once again to pursue a more “stable” career path in the design field. It wasn’t until I took my maternity leave that I realized how miserable I was in my career and how much I missed sewing and creating things with my hands. It also dawned on me quite suddenly how much I wanted to be at home with Liam as he grew. I put my website back online when he was about a week old, and actually listed some baby things I had been sewing up since I was in totally baby mode! Swaddles, and some awesome burpees were the start—the burp cloths I had registered for when I was pregnant, along with every kind I had received were less than adequate, so I was on a mission to make ones that actually worked! I called this baby line “Little Nixi,” which was supposed to be a small division of the line until I really got back to sewing women’s clothing again. I took on my cousin Andi to help me get things off the ground last November, and things just evolved from there–Nixi Lauroo just became a children’s line that expanded from baby essentials to snuggle blankets, nursery décor, a campfire play set, tent, and baby & toddler apparel—it feels like it was always supposed to be this way, and things just had to settle the way they did! It’s kind of crazy to think back on how Nixi got started!

nixi lauroo

How has working on Nixi Lauroo changed  how you think about mothering and parenthood?

I have an adorable two-year-old son named Liam who is just such a love bug! Running Nixi Lauroo is challenging to say the least; it is a huge time commitment (work hours never really end) I wear way too many hats, and things can be emotionally overwhelming at times. There are days when I feel like a terrible mom–not because I am one, but because the guilt of putting so much time into the business is just a lot to deal with. I’m so lucky Liam has a wonderful Grammy (my own mom!) who helps out so much not only watching him so I can get things done, but helping me sew and fill orders as well. I’m so grateful for this business because it allows me to be a different kind of mom to my son than I would have otherwise been—one that is around much more often, one with a completely flexible schedule, and one that can enjoy so many more moments with him that I would have completely missed.

nixi lauroo

What are some of your most loved ways to spend the day with your clan?

When I’m not behind the sewing machine, I love to spend days with my toddler in the pool—he LOVES the water! I’m also a big sucker for morning snuggles while he’ll still give them to me! We love to go exploring with his dad, we’ve been checking out local parks, historic places of interest, little concerts and events, and picnicking at the beach here and there—summers are the best!

What are some things you really believe in?

I believe in passion, accountability, hard work, and following your dreams against all odds. The most traveled road is not always the answer, and I believe that you honestly can make the impossible happen if you work hard enough and don’t give up.

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Where do your passions lie?

My business is my biggest passion, which is why I do what I do! I have always loved being creative, designing, sewing, and bringing ideas to life—I love it, and I’m so excited to be doing what I do best. I’ve also always loved music (I was first chair All State piccolo in high school!) and am learning to play the ukulele, and I adore Broadway shows and musicals. I would go country line dancing any night of the week if I could, and I also love to read books, though I can’t remember the last time I’ve done either of those things!

What are some of your favorite life lessons you’ve grown to love?

From a personal standpoint–my dad told me this saying a long time ago—“you’ve got to be your own best friend.” That started to make sense to me a few years ago when I went through a really rough time. I totally understand what he meant now, and it’s really changed my thought process in a lot of areas in my life.

From a business standpoint– I’ve learned that you can teach yourself how to do pretty much anything instead of paying an arm and a leg for it—something I wish I had known fresh out of college when I was starting my first clothing line. I wasted a TON of money and time on sub-par services/photos/website building that I could do today with my eyes closed. While there IS something to be said for delegating work and hiring out certain tasks, learning the nitty-gritty on your own is really what makes you a pro at the ins & outs of your business, and no one will want to do a better job than you, because you care the most! Hiring a “pro” isn’t always the best option—if you can learn to do it, then do that! I feel like I really got taken advantage of during my early years as a business woman, but hey—we live and learn, and I’m all the wiser for it today!

nixi lauroo

What do you find most challenging about being a parent?

I find that working from home is MUCH harder than I thought it would be as a parent. I’ve worked at home before, and it has always been hard, but now it’s ten times harder! And I had no idea the amount of worry that would come with motherhood.

I also never thought changing a diaper on a wriggling body would be as hard as it is! Honestly, I’ve got it pretty easy. Even though we are entering the dreaded “terrible two’s” I’ve heard so much about, Liam has been an angel of a baby!

What do you want your kids to learn about the world?

Where do I really start? I want Liam to learn how intrinsically good people usually are, but also to be aware and cautious of the bad things that exist in this world too. I want him to know that being different and unique is so wonderful, and I want him to celebrate diversity and equality for all. I want him to learn that while most of your life will be a string of decisions and consequences, that life is not fair, that bad things will happen from time to time, and how to learn to bounce back. I hope that he will travel and see the world, and understand the vastness of our universe and how tiny we really are. Most of all, I want him to learn what in our world makes him happy, and how he will make a difference for the better—because that I think that is what we are all here to do.

Where can people find you online?

You can find us online at www.nixilauroo.com, follow us on instagram @nixilauroo, and on facebook at www.facebook.com/nixilauroo!

nixi lauroo

Eryn J. Carlisle is the Founder + Creative Director of Rock & Rollick. She's a graphic designer and has a background in marketing & art licensing. She has licensed art with companies such as Clairebella, Kirklands, Garden Ridge, and Simply to Impress, among others. She obtained her BFA from Savannah College of Art & Design, where she gained her love of the old south and the bohemian style. Raised in Oklahoma, these influences formed the basis of her folk rock aesthetic. She now resides in Maryland with her amazingly supportive husband and their super cute, energetic son who always keeps her on the go!

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